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PRESS RELEASE 3/01/01 FOR IMMEDIATE RELEASE

Skiing Tips For Performance, Injury Prevention and Rehabilitation With Vail Ski Instructor & Certified Advanced Rolfer®, Shari MacCallum

Skiing Tips For Performance, Injury Prevention and Rehabilitation With Vail Ski Instructor & Certified Advanced Rolfer®, Shari MacCallum Boulder, CO.....So, you're a weekend warrior but you want to gain more of a competitive advantage, prevent injuries and ski until you are 80 years old. You're not alone. Have you played hard, taken a spill and now want to speed up injury recovery from a ligament pull, torn knee or sore back? Okay, here's what the experts say you can do. "Skiing can be tough on your body", says Vail ski instructor and Certified Advanced Rolfer, Shari MacCallum. "More and more experts and health care practitioners are saying that bodywork is the key to keeping you skiing longer and injury free. Bodywork, like Rolfing, offers both movement education and hands-on manipulation." Rolfing helps the skier to increase performance:

Prevent injuries:

move in sync with their skis to gain more symmetry and ease

Two-time Olympian, U.S. Nordic Skier, John Bauer says, "Not many athletes know that Rolfing is a way to treat injuries. It addresses the key problem areas all athletes face, like overuse of muscles and injuries." "Rolfing can assist in speeding up injury recovery by reducing pain, stiffness and muscle tension; improving movement and circulation around the joint; and attending to both the injury and any secondary (back, hip or neck) pain that may develop from favoring the injury", says Bryan Devine, the Rolfer for 98 U.S. Paralympic gold medal skier, Sarah Will. Shari MacCallum says, "My self-help tips for both the recreational skier and pro-athlete focus on breath and awareness of your body movement." A Few Exercises To Try:

The basics for new skiers and Shari's top tips for injury prevention:

MacCallum's key training tips for the skier:

Olympic MD, Dr. Karlis Ullis, at the Sports Medicine and Anti-Aging Medical Group in Santa Monica, Ca. says, "Athletes always need help with chronic injuries, muscular strains and overuse. The Olympic athletes wouldn't have as many injuries if they had appropriate soft tissue therapy. Rolfing is valuable for athletes in high level competition to address the build up of scar tissue and disarrangement of myofascial tissue that occurs from training, competition and injury."

Health Insurance Industry Awakens to the Demand for Coverage of Integrative Medicine: - Newsweek and the Wall St. Journal report that insurance coverage for Rolfing is now available. Associated Press (11/98) reports, "Consumers are using more alternative medical treatments than ever before. A recent Landmark Healthcare public opinion poll shows that 42 percent of adults used some form of alternative care in 1997. Led by innovative health care firms such as Oxford Health Plans and Kaiser Permanente, thousands of alternative health practitioners...are now providing alternative health care through insurance plans."