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The Rolf Institute
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PRESS RELEASE 3/01/01 FOR IMMEDIATE RELEASE

Careers In Alternative Medicine As The Demand For Rolfing® Keeps Growing, So Does Interest In A Career In Rolfing

Boulder, CO... As the demand for Rolfing keeps growing, so does interest in a career in Rolfing. All kinds of professionals become Certified Rolfers including physicians, physical therapists, chiropractors and Olympic athletes like:

Rolfing bodywork has made a comeback and has spread internationally. Celebrities and athletes who endorse Rolfing like Star Trek's Levar Burton, and former Chicago Bulls' coach, Phil Jackson, say it works. Rolfing, like yoga recognizes the mind-body connection--it taps the bodies fundamental energy system to promote health. Rolfing structural integration works with the fascia, or connective tissue of the body. All the muscles in the body are wrapped in fascia, the soft tissue that positions everything in our structure. Rolfers manipulate and stretch the fascia tissue to restructure and balance the body.

Some Olympic athletes who have chosen to become Certified Rolfers provide bodywork to other athletes. ‘98 Olympic Silver Medalists, Michelle Kwan and Elvis Stojko find they have a competitive advantage by working with a team of specialists that includes Helen James, Physical Therapist, and Certified Advanced Rolfer. Working with Olympic and world champion figure skaters is nothing new for James. She says, "It's key for figure skaters like Michelle and Elvis, to find an exact balanced position in space. Balance and integration are the primary goals of the Rolfing process. Athletes find they have fewer injuries and recover more quickly through Rolfing work," says James. "They feel lighter and have more energy because they're not working as hard. They perform and complete their jumps with more ease."

Sherri Cassuto, 2x U.S. Olympic rower, Certified Advanced Rolfer and former coach of Martha's Moms, the world's largest women's master rowing team says, "Women, on the team have made sports an active part of their lives. Some of the team members are housewives who have never competed before, and whose families are greatly dependent on them. They've faced huge lifestyle changes and new self-commitments. Rowing, like golf and tennis requires a repetitive twisting motion that promotes muscular asymmetry and can lead to problems. As with any repetitive stress the body compresses. My athletic clients find that Rolfing has the potential to open them up, to decompress the stress that sports activities can have on the body."

‘98 Olympian, John Bauer, an elite world class ski racer, and member of the U.S. Nordic Ski Team had knee and runner's ankle injuries that forced him to miss the ‘94 Olympics. He sought out Rolfing for recovery, and to improve his Olympic scores. Bauer credits Rolfing for helping him make it back to the Olympics in ‘98.

"I know how important it is for an athlete to be able to keep going," says Bauer. "At this stage of my career - I'm 30 years old - most Nordic skiers have reached their peak. Rolfing has helped me improve my training capacity, increase my ability to perform more work, and prep for the next Olympics. I'd like to assist athletes who need help with injuries, to regain their balance as I did, so I am training to become a Rolfer. The Rolfing training is fantastic. I wish I had discovered it sooner."

Dr. Bret Nye, of Loveland, Colorado's Healing Arts Clinic, is credited with helping to bring recognition to complementary medicine among the mainstream medical community. Dr. Nye, a Certified Advanced Rolfer, says, "Demand for the services of health practitioners like Rolfers, is growing as evidenced by the Nov. ‘98, Journal of American Medical Assoc.'s estimate of $21.2 billion being spent for alternative medicine in ‘97. Integrative health care, is a new trend, that combines Western and complementary medicines to offer the best of both approaches to health care. Not only have Americans voted for these types of therapies with their pocket books, third party payers (insurance companies and managed care/health maintenance organizations) are increasingly becoming interested in therapies like Rolfing not only as potential cost effective alternatives or complements to traditional modalities, but as opportunities to provide coverage for services that will distinguish them in an increasingly competitive market place of providers."

The Rolf Institute is pleased to announce new Rolfing certification trainings in San Franciso, CA and Baltimore, MD. International training courses are also being held in Munich, Germany; San Paulo, Brazil, and Tokyo, Japan. The Rolf Institute, founded by Dr. Ida P. Rolf in 1971, is the only organization that certifies Rolfers and Rolfing Movement Teachers worldwide. For further information call 800-530-8875 or see the Rolfing web site at www.rolf.org.