Staff

Samantha Sherwin, EdD

Executive Director

Samantha brings over 15 years of experience in higher education, with a primary focus on Title IV and regulatory compliance. She joined the Rolf Institute in early 2017 and previously served as Director of Financial Aid before stepping into the role of Executive Director in July 2024. Samantha earned her Doctor of Education (EdD) in March 2026, with a specialization in Educational Leadership.

A Colorado native, she enjoys spending her free time with her family and dogs.

Responsibilities include:

• Organizational Management
• Board Relations
• Curricula, Instruction, and Assessment Design
• Faculty & Student Services
• Financial Aid & Compliance
• VA School Certifying Official
• Process I-20s for International students

Mary Contreras

Director of Admissions & Recruitment

Mary is a Colorado native and has been in the education/admissions field for over 20 years. She has a passion for helping people further their education or start their careers. With her background in education, she enjoys learning and spending time outdoors with her family.

Responsibilities include:

• Recruitment
• Admissions
• Enrollment
• Student support
• Payments

Shellie Marsh

Director of Membership Services

Shellie came to DIRI in early 2022, bringing over 30 years of retail management and bookkeeping experience. She is originally from Indiana but has considered Colorado home for almost 25 years. Shellie enjoys spending time with my family and pets, getting outside, and visiting the latest art exhibits in Denver.

Responsibilities include:

• Membership Support
• Transcripts
• Service Mark Enforcement
• Room rental inquiries and scheduling